Assisted in creating and programming a custom store control system for the Toys R Us flagship store in Times Square. Connected by a multiuser socket server, the entire store is controlled by Director applications speaking a variety of protocols. These included the 10-foot external video marquee, one 152 individual 6 foot scrollers, lighting controllers, 32 internal video servers, 7 sound and the 20 foot tall Jurassic Park dinosaur. All media elements and events are entered into a MySQL database and the main application fires each event according to the EDL (edit decisions list) that gets loaded for every two hours of scheduling. All media elements scheduled are tracked for any advertising reports. An additional Photobooth in the main store area allows customers to pay for their images and any custom messages to be displayed in Times Square for all of New York to see.